Equine: NFT Game Development
Role
Product Designer
Scope
Web & Mobile Product Design, Gaming Experience, Design System
Type
Blockchain Gaming, NFT, Web3, Crypto
Context
Equine was a blockchain-powered horse racing ecosystem built on Cardano, combining gameplay, digital ownership, breeding mechanics, and marketplace interactions.
Players could collect, breed, trade, and race unique NFT horses while managing their assets through a connected web and mobile experience.
As part of the design team, I worked on key product experiences across the platform, contributing to gameplay flows, marketplace interactions, horse management, and responsive product design.
Impact
Designed key experiences across a blockchain horse racing platform, covering horse ownership, breeding, racing, and marketplace interactions.
Challenges
1
Making complex game mechanics easy to understand
Players needed to understand horse stats, genetics, breeding outcomes, and racing performance. The challenge was making these mechanics easy to understand and use.
2
Connecting multiple product experiences
Gameplay, breeding, horse ownership, and marketplace interactions needed to work together as a single connected experience across web and mobile platforms.
3
Building trust in a high-value marketplace
Players were buying, selling, and managing valuable digital assets. The product needed to feel reliable, transparent, and easy to use.
Project Goals
1
Create a seamless player journey
Help players move easily between discovering horses, managing assets, breeding, racing, and trading.
2
Build a scalable foundation for future growth
Create reusable patterns and consistent experiences that could support new features and future expansion.
Designing the Equine Ecosystem
The Equine platform combined multiple interconnected experiences, including gameplay, horse ownership, breeding, racing, and marketplace interactions.
Rather than designing isolated features, the focus was on creating a cohesive ecosystem where every touchpoint felt connected through consistent interactions, visual language, and user flows.
Marketplace
The marketplace allowed players to discover, evaluate, and acquire digital horses.
The experience focused on making large amounts of horse data easy to browse while supporting informed decision-making through filtering, comparison, and ownership flows.
Horse Profiles
Horse profiles served as the central hub for ownership and progression.
Players could review performance metrics, track statistics, manage their collection, and better understand the strengths and potential of each horse.
[Horse profile visuals]
Breeding
Breeding was a core part of the ecosystem, allowing players to expand and improve their collection through strategic decisions.
The challenge was presenting complex attributes and relationships in a way that remained intuitive and easy to understand.
Mobile Experience
Core product experiences were adapted for smaller screens while maintaining consistency across the platform.
Special attention was given to navigation, information hierarchy, and usability across mobile devices.
[Mobile visuals]
Design System
To support a growing ecosystem, we developed reusable components, interaction patterns, and visual foundations that improved consistency across the platform and simplified future development.
[Design system visuals]
Key Takeaways
Working on Equine provided valuable experience designing a large-scale gaming ecosystem where gameplay, ownership, progression, and marketplace interactions needed to work together seamlessly.
The project strengthened my ability to design complex products across multiple platforms while maintaining consistency through scalable design systems and interaction patterns.
CV